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I’m sure people at Google were smirking rather vivaciously over Facebook’s embarrassing faux-par surrounding Facebook Beacon. Well they can damn well wipe the smirks off now, because they too have committed information technocide erm, made a mistake (don’t ask what that means, because i don’t know).
This, posted on Google’s own Blogger service, gives some details of the spectacular screw-up that has been Google’s attempt to add a ‘Social’ element to the Google Reader RSS aggregation service. Again there is no opt-out and very little warning of the roll-out of the feature and the feature itself makes blinding assumptions regarding who you want to share your public feeds with.
When will these people learn. What the hell do we have to do to make these people do this stuff properly. I mean yes it’s a cool idea, and certainly Scoble seems to like it, but for chrisakes ask people, interact, get feedback on *how* people want this to work. Learning from other’s mistakes is a way of avoiding the same thing, and in the past Google have been pretty smart at not going down the wrong avenues where competitors like MSN and Yahoo! have, making them the leader they are today. They missed the mark this time.
However… Scoble has a point. “Public” means public, so people should have reacted accordingly.
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My stand is still the same however. Ask, or warn, or interact with your users before you make major changes like this, especially something that is ’social’ as ’social’ is a weird and touchy subject area, especially these days. Offer it, allow opt-in, even if it’s only to start with, and you don’t get a blog shaped brick through your front window. Over time early adopters will work out the glitches and then you can announce (beforehand, like well before) you plan on rolling it out later fully, with a pre-definable opt out, or something like that. It’s hard and I’m baking my brain just thinking about it, but a company like Google, or even Facebook, has the people and the nouse to get stuff like this right. Why don’t they?
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